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We design strategic programs that focus on licensing, business development, and promotion in order to grow revenue and empower brands. Our brand extension programs are rooted in consumer behavior and brand perceptions, compelling and strategic creative, with the support of a partnership mindset that brings brand owners in on the journey of reaching new markets together.

Our team

Larry Seidman, Managing Director
30+ years of executive business & creative experience in retail, branding, licensing, and promotion. Hails from Halo Industries, Somerset Van Ness Corporation, and Hyatt Hotels & Resorts.

Morgan Ward, Licensing Director
Morgan has over 15 years of licensing experience, starting in the toy and collectibles industry at Nakajima USA. She has worked with licensors including Sanrio, Coca-Cola, Disney, the NBA, LiveNation, Ford, and Angry Birds, representing manufacturers including Teleflora, Junk Food Clothing, Fifth Sun and Mighty Fine. For the past five years she has expanded her licensing breadth with outbound licensing as a consultant for Tentacle Kitty, and Artists of Rock with her firm Kitsch Cache.

We’re a division of Bay Tek Entertainment.

Bay Tek Entertainment is a world leader in the design and manufacturing of redemption games for the amusement entertainment industry, as well as the home, amusement park, and carnival markets; with popular titles including Big Bass Wheel and the iconic alley roller game, Skee-Ball. DBG is Bay Tek Entertainment’s licensing division, their in-house brand extension division that helps extend their arcade brands and titles to the next level. Together we’re an entertainment powerhouse, bringing family entertainment to as many markets as possible.

We’re part of a Village of Companies

We are part of a larger entity called The Village of Companies. There are 13 different companies that make up The Village: Bay Tek Entertainment, GamerGreen, Green Bay Blizzard, ZYMO, Northwinds Adventures, MCL, MFS, 10X Game Room, COEX, Optima, Radius Large Format Printing, and Innovate 44.

The purpose of The Village is to grow and achieve:

  • Greater financial strength to grow during good times and weather any difficult ones
  • Greater capacity in our work force, equipment, and facilities
  • Greater career opportunities and financial rewards for our people
  • More ways for our community to benefit from our success
  • New people wishing to join us and more impactful opportunities for our community
  • Most of all it gives our talented, hardworking, and passionate people the ability to dream of what would be, and to be courageous enough to make them come true