About





Let’s Get to Know Each Other.

We design strategic programs that focus on licensing, business development, and promotion in order to grow revenue and empower brands. Our brand extension programs are rooted in consumer behavior and brand perceptions, compelling and strategic creative, with the support of a partnership mindset that brings brand owners in on the journey of reaching new markets together.

Our team

Larry Seidman, Managing Director
30+ years of executive business & creative experience in retail, branding, licensing, and promotion. Hails from Halo Industries, Somerset Van Ness Corporation, and Hyatt Hotels & Resorts.

Morgan Ward, Licensing Director
Morgan has over 15 years of licensing experience, starting in the toy and collectibles industry at Nakajima USA. She has worked with licensors including Sanrio, Coca-Cola, Disney, the NBA, LiveNation, Ford, and Angry Birds, representing manufacturers including Teleflora, Junk Food Clothing, Fifth Sun and Mighty Fine. For the past five years she has expanded her licensing breadth with outbound licensing as a consultant for Tentacle Kitty, and Artists of Rock with her firm Kitsch Cache.

We’re a division of Bay Tek Entertainment.

Bay Tek Entertainment is a world leader in the design and manufacturing of redemption games for the amusement entertainment industry, as well as the home, amusement park, and carnival markets; with popular titles including Big Bass Wheel and the iconic alley roller game, Skee-Ball. DBG is Bay Tek Entertainment’s licensing division, their in-house brand extension division that helps extend their arcade brands and titles to the next level. Together we’re an entertainment powerhouse, bringing family entertainment to as many markets as possible.

We’re part of a Village of Companies

Our Village encompasses and owns a diverse group of various companies in three complementary competencies; manufacturing, innovation and community service. We are 515 employees strong centered around our common Core Values. Combining each of these market focuses allows us to have a very unique perspective and group of resources to develop innovative solutions, products and experiences that few others can even dream of offering. To that end, these are the four guiding principles we live by:

To work with people we love and care about.

To create opportunities for the people we love and care about.

To make a difference in the lives of our customers and suppliers.

To run successful businesses so we can give back to the communities we live in and work in.