|Profile:||The number one brand name in the sleep & rest category|
|Objective:||Extend the brand beyond the bed and traditional bedding retailers|
BEAUTYREST BRAND OVERVIEW:
Beautyrest® is the leading brand that delivers sleep that recharges the human battery delivering on the brand promise of “Living Life Fully Charged”™. Recharging sleep comes from the perfect combination of conforming back support and temperature management found in all Beautyrest® mattresses. The Beautyrest® brand affords potential licensees the right to extend its brand awareness, credibility and rest, comfort & technology attributes.
- National Advertising expenditures of over $100 million dollars yearly in direct advertising, co-op advertising & retail support.
- Creating increased consumer awareness and intent via web, social media, mobile, print and broadcast mediums.
- Beuatyrest® has spent the last 140 years satisfying its customers with the ultimate in mattress innovation and total comfort.
- High quality list of licensees.
- The best brand name in the world for sleep, rest & comfort related products.
- Health & wellness positioning drives four key areas: Diet, Sleep, Exercise and Rest.
- Benefits: Sleep equals more energy, improve memory, reduces appetite & athletic performance.
- The Beautyrest® brand is associated with technology infused attributes, which builds consumer trust and credibility.
- All ages + 25+
CURRENT DOMESTIC LICENSEES:
- Delta Children's Products LLC: Crib mattresses, juvenile furniture
- Dwell Home Inc.: Futons
- E&E Co., Ltd. d/b/a JLA Home: Electric and non-electric blankets and throws
- E&E Co., Ltd. d/b/a JLA Pets: Pet bedding and related products
- Future Foam Inc.: Memory foam pillows
- GBS Enterprises LLC: Mattress and pillow protectors
- GF Health Products, Inc.: Foam/air mattresses
- Hollander Sleep Products LLC: Top of bed products
- Hollywood Bed & Springs Company: Metal bed frames
- Sleep 2000: Occasional use air beds
- United Furniture & Industries, Inc.: Upholstered furniture, bedroom furniture
- Branded Accessories: Ear plugs, masks, nose strips, night lights
- Sleepwear, robes and apparel
- Bedroom décor including lamps, blackout curtains & shades
- Office & casual chairs
- Digital & mobile
- Electronics: Sound machines, fans, coolers and clocks
- Beverages: Teas
- Fragrances: Aromas
- Travel & camp gear: Pillows (neck), bags, mats
- Outdoor Furniture: Chairs, loungers, swim rafts & pool chairs
- Plush & sleepover kits for kids