DBG bakes brand extension success with Cookie Jam

Profile:Cookie Jam was recently named
Facebook's Game of the Year
Services:Licensing & Promotion
Objective:Innovative promotions and licensed products

BRAND OVERVIEW:

Social Gaming Network’s (SGN) Cookie Jam is one of the most successful, top grossing and the tastiest match-3 game on mobile. It was Facebook’s Game of the year in 2015. With its deliciously sweet twists, this match-3 puzzle game is equal parts tasty fun and is deliciously challenging as players hop into a traveling bakery to set sail on new puzzle adventures. It’s key character is Chef Panda who is the protagonist and he travels around the world in to create a selection of sweet delectables.  

PROPERTY HIGHLIGHTS:

  • Cookie Jam is a global brand Serving more than 65 million downloads
  • Top 10 IOS Grossing Game in 20 countries (iPhone)
  • Top 10 IOS Grossing App in United States (iPad)
  • Top 100  IOS Grossing App within two weeks of release
  • Top 30 IOS Grossing Game for 52 (1 year +) weeks in a row (and counting)
  • Top 10 Google Play Grossing App (US)
  • #1 Puzzle Google Play Game (top grossing)
  • Top 30 Google Play Grossing Game for 27 weeks in a row (and counting)
  •  Every week, 20 new levels are created

BRAND MARKETING:

  • National Television Commercials
    • Total spend of over $10 million
    • Feature celebrity & Cookie Jam spokesman, Dr. Ken Jeong
  • User Acquisition
    • Invested over $60 million over its lifetime.
    • Currently investing $3-$4 million per month
    • Social Media: 6.5+ million registered emails
    • 10 million Likes Followers across Facebook and Twitter
  • SGN Facts:
    • One of the top worldwide developers and publishers of casual games
    • Proprietary data analytics engine to optimize CPI and LTV
    • Strong user base across growing game’s portfolio: 550M+ installs
    • Highest retention rates, monetization in the casual gaming industry

TARGET CONSUMER:

  • Female 65%
  • Played by all ages

CATEGORIES AVAILABLE:

  • Promotions in & out of game
  • Toy & game
  • Collectibles
  • Mobile accessories
  • Party Goods
  • Apparel /Headwear

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Dimensional Branding Group

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