Highlights

Profile:The #1 Most Read Children's Magazine
Services:Licensing
Objective:Grow awareness and subscription base via digital and physical licensed product

BRAND OVERVIEW:
Highlights for Children is the publisher of the #1 most-read children’s magazine in the U.S. With over one billion copies distributed, Highlights® has helped millions of children become their best selves. Highlights believes that children experience fun and joy when they use their innate creativity, curiosity, thinking ability, and imagination. Highlights is committed to creating high-quality, “Fun with a Purpose™” products for children, their families, and others involved in their development.

FAST FACTS:
83% unaided brand recognition
Over 3 million active customers each year
General-interest content for boys and girls of all ages
Trusted by parents and teachers since 1946

BRAND ATTRIBUTES:
Delivers fun with a purpose
Develops creativity, curiosity and confidence
Makes kids feel good about themselves 
Educates character as well as the mind

BRANDS / DEMOGRAPHICS:
Hello Magazine: ages 0 to 2
Hidden Pictures, Puzzle Club &        
Which Way USA: ages 3 to 12
High Five: ages 2 to 6
Highlights: ages 6+
Parents & Grandparents

LICENSEES:
Master Pieces: Puzzles
Trends International: Calendars
CSS: Classroom Products
Tara Toy: Party Favors

CATEGORIES AVAILABLE:
Interactive & mobile games
Plush
Activity Products 
Board Games
Books Plus/Value Publishing
Travel Products
Arts and Crafts
Back to School

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Dimensional Branding Group

telephone: 415-595-5610
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