Miniclip

Profile:Leading interactive casual game platform
Services:Business Development
Objective:Initiate strategic partnership discussions

Miniclip, the popular website famed for its browser-based casual games, engaged DBG to extend its reach to strategic partners.

Miniclip is more than a gaming site.  Miniclip is a technology company and publisher of original, free-to-play games that span the globe.

BRAND OVERVIEW:
Miniclip is the world’s #1 free game website and the #1 children’s website. Miniclip games are family friendly and trusted. Miniclip delivers content to kids aged 5 and up plus game loving parents of all ages. Miniclip is on track to reach over 150 million unique visitors per month in the next few years. 8 Ball Pool, Gravity Guy, Hambo and Fragger among their most popular game titles.

PROPERTY HIGHLIGHTS:

  • Nearly 110 million unique users per month in 17 languages
  • A world class cross platform games company 
  • Hosting games for multi-play on-line or mobile
  • 8 Miniclip brand titles ™ with high awareness
  • COPA compliant

BRAND ATTRIBUTES:

  • 1,000,000 new users each month
  • Average player plays 45 minutes on the site each visit
  • Miniclip’s new mobile division has nearly 200 million downloads in the past 18 months
  • 45 Miniclip games have reached the top 10 apps on IOS
  • USA, UK, Canada, Australia and India are Miniclip’s top markets

TARGET CONSUMER:

  • Kids 5 and up plus Adults of all ages

LICENSEES:

  • Egmont: Strategy guide

CATEGORIES AVAILABLE:

  • Toy and games
  • Candy
  • Accessories
  • Party goods
  • Apparel
  • Novelties

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Dimensional Branding Group

telephone: 415-595-5610
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