Skee-Ball

Profile:100-year-old amusement park arcade game
Services:Licensing and Business Development
Objective:Extend digitally and protect brand through licensing

Download the new SKEE-BALL ARCADE APP
From the App Store, or for Android devices from Google Play

BRAND OVERVIEW
Skee-Ball was invented in 1909. It has a timeless play pattern that is synonymous with family fun and has become a pop culture icon. In 2009, DBG reinvented and re-charged Skee-Ball digitally.

PROPERTY HIGHLIGHTS:

  • Apple’s #20 best seller iPhone (IOS) game app of all time
  • Nearly 20 million IOS and Android downloads
  • #1 “brand” best seller paid iPhone app of all time 
  • 100,000 arcade units operating around the world
  • Skee-Ball 2 app is a hit. A top 3 IOS app for the month of March, 2013

BRAND ATTRIBUTES:

  • Skee-Ball is the number one brand name in the arcade world
  • An arcade, digital app & carnival phenomenon target game
  • Synonymous with family fun    
  • A cross generational brand
  • Physical play & immersion through the feel and sounds
  • The Skee-Ball target itself is iconic

TARGET CONSUMER:

  • The entire family

LICENSEES:

  • Alchemy 3: lotto
  • Bally’s: slot machines
  • Scopely: IOS and Android apps

CATEGORIES AVAILABLE:

  • Toy & games including indoor, floor, table top and outdoor
  • Home version
  • Social gaming
  • Party Goods
  • Apparel

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Dimensional Branding Group

telephone: 415-595-5610
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