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• Analysis

Temple Run

BRAND OVERVIEW:

Temple Run is the #1 casual mobile game brand created by Imangi Studios and is playable on all mobile platforms. It’s recently launched new game, Temple Run 2 is the fastest growing mobile app game of all time with over 50,000,000 downloads in 13 days. 

PROPERTY HIGHLIGHTS:

• Nearly 700 million estimated downloads & climbing worldwide!
• Nearly 20 billion sessions played
• 18%+ of USA has downloaded Temple Run
• 7,000,000 Facebook fans
• The #1 IOS game in 2012
• Temple Run 02, partnership with Disney launches 2/27 

BRAND ATTRIBUTES:

• Extraordinary fan engagement: DAU & MAU
• TR Metrics are outperforming  Angry Birds at same stage of development
• Cool, fast paced, addictive
• The game never ends, you are an endless runner
• Was the first of a new generation of speed based app games

TARGET CONSUMER:

• All ages

CURRENT LICENSEES: 

• Komar: Children’s sleepwear
• LFUSA: Adult sleepwear
• Ape Comics: Comics & Digital
• Titan Publishing: Fan magazine
• Rasta Imposta: Halloween costumes
• Spin Master: Board games
• JEM Sportwear: Apparel
• Coastal Amusements: Arcade games

CATEGORIES AVAILABLE:

• Toy (non-board game)
• Collectibles
• Mobile accessories
• Party goods 
• Headwear
• Confections
• Home decor
• Travel gear

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