Urban Dictionary 

Urban Dictionary

Profile:Urban Dictionary is the #1 Slang Dictionary in the World
Services:Licensing
Objective:Implement a Progressive Licensing Program

BRAND OVERVIEW:
Urban Dictionary is the user generated slang dictionary website and mobile application.  Users can contribute and look up words like “niteflix” (dreams so real they feel like films) among seven million other user-submitted words and definitions.

PROPERTY HIGHLIGHTS:

  • Established in 1999
  • Ranked the 83rd most popular website in the U.S by Quantcast
  • 100 million monthly page views according to Google Analytics
  • Approaching 40 million monthly unique visitors

BRAND ATTRIBUTES:

  • An evolving cultural document
  • Passionate and growing fan base
  • An amusing and useful reference source 
  • Organic growth

CONSUMER PROFILE:

  • Age: Primary user 18-24,  Secondary 25-34
  • Gender: Slightly more male than female
  • Geography: 53% US, followed by UK and Canada

LICENSEES:

  • Andrews McMeel: Books and calendars
  • Nobleworks: Greeting cards

CATEGORIES AVAILABLE:

  • Toys and games
  • Home decor
  • Accessories
  • Digital & interactive games

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Dimensional Branding Group

telephone: 415-595-5610
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