We asked our clients what they value most about partnering with DBG and this is what they told us:

	We bring passion to our work.
	Because of our size and focus, we are able to foster close working relationships with our clients and acquire a deep understanding of their brands.
	The combination of our marketing, promotion, and retail expertise allows us to leverage the power of promotion to reinforce and build equity in their brands.
	The creativity and discipline that goes into our program development process.
	Our ability to synthesize research, experience and market timing.

Our Approach
DBG identifies and builds highly-successful brand extensions which enhance brand equity through a mix of:

	Extensive research into brand experience
	Sound rationale will be at the core of your brand extension program. DBG is recognized for its deep understanding of how and why consumer perception drives brand preference and purchase intent. We are a research-driven firm with access to state-of-the-art research resources to map brand awareness, perceptions, loyalty and changing consumer preferences.
	Proven consumer marketing principles that leverage new and iconic brands Our research methodology combined with our strategic marketing focus separates DBG from the pack. After performing a thorough brand audit, we conduct a market analysis to assess product categories and brand fit. We then develop a rollout plan to target the correct audience. Our methodology ensures optimum value for your marketing dollars and enhancement of your brands' long term value.
	Integrated promotional programming Promotion is an integral part of DBG programming. We connect you to licensing specialists, branded product manufacturers, and promotional products experts as part of your program. Through our relationships with leading branded product manufacturers such as Hasbro Games, Toys 'R Us, and Commonwealth Toys, we connect you to the high quality, cost-effective promotions from the world's most experienced toy and game manufacturers. Through our partnership with Imagine Promotional Group, we are your direct source of a wide range of promotional products and ideas designed to grab attention and support your brand extension programs.