We believe that innovative marketing and quality promotions are key to a successful licensing program. To that end, we have established close working relationships with several leading manufacturers and service providers. Together, we ensure that you get high-impact programs that deliver value on every dimension.

PURPOSE
Guidance for creative program development and execution that is consistent with your company and brand mission

	identify strategic marketing goals for your brand and your company
	assess brand assets
	research shopping attitudes, purchase intent and brand affinities relevant to your brand message and consumers’ needs
	identify potential licensees, retailers, and target audiences

LONGEVITY
A licensing process that ensures successful negotiations, quality licenses, and protection of your brands' value

	evaluate product categories, value and appeal
	assess business fit for licensor and licensee
	determine license value and measurement

LICENSING
Comprehensive licensing management services that convert brand equity into profit

	Licensing negotiations
	Royalty collection and tracking
	Communications with licensees and retailers

PROMOTION
With strategic partner Imagine Promotional Group (IPG), DBG offers promotional program services that are seamlessly executed from conception to product delivery. We believe that the right concept and promotional product can extend your brand, grab people’s attention and keep your name in front of the end user. We will help you leverage the true power of your brand by providing promotional product programs that get you noticed.

As partners, IPG and DBG’s mixture of talent, far-reaching resources and over 40 years combined experience ensure that your promotional program is on target and on budget. We have a proven track record for fulfilling orders from $100 to $1 million with well reputed clients nationwide.

	Brand awareness and extension programs
	Employee incentive and motivation
	Customer acquisition and retention programs
	Event marketing
	New product introductions
	Graphic design services
	Proprietary product design services
	Oversight of promotional product development from concept through approval

Click Here For A More In Depth Description of Our Promotion Services