DBG Focuses on service in three areas:
DBG offers comprehensive licensing management services that convert brand equity into profit.
- Licensing strategy development
- Brand equity analysis
- Licensing negotiations
- Category development
- Securing licensees
- Product approvals
- Retailer relationships (Direct to Retail "DTR")
- Royalty collection and tracking
- Communications with licensees and retailers
DBG works with clients to identify, negotiate, and execute focused initiatives that create long-term value.
- Assessment of licensable assets and business opportunities
- Proactive and solicitation of business partners
- Digital and interactive business development
- Negotiation of business terms through contract stage
- Project-based work or ongoing business development management of licensing business
With strategic partner Imagine Promotional Group (IPG), DBG offers promotional products, programs and services that are seamlessly executed from conception to delivery. DBG and IPG offer proven evidence that the right brand matched with the right product concept strengthens brand awareness, loyalty, and value.
- Brand awareness programs
- Employee incentive and motivation
- Customer acquisition and retention
- Event marketing
- New product introductions
- Design services