Services & Process





What We Do:

Licensing

Comprehensive licensing management services that leverage and grow brand equity.

  • Strategy
    • Brand equity analysis
    • Licensing negotiations
    • Category development
    • Securing licensees
  • Product approvals
  • Retailer relationships
  • Royalty collection and tracking
  • Licensee and retailer communications

 

Business Development

We identify, negotiate, and execute business development initiatives for long-term value.

  • Assessment of licensable assets and business opportunities
  • Proactive and solicitation of business partners
  • Digital and interactive business development
  • Negotiation of business terms through contract stage
  • Project-based work or ongoing business development management of licensing business

 

Promotion

Together with our strategic partners, we offer promotional products, programs, and services that are seamlessly executed from conception to delivery.

  • Brand awareness programs
  • Employee incentive and motivation
  • Customer acquisition and retention
  • Event marketing
  • New product introductions
  • Design services

 


 

How We Do It:

 

 

 

 

1. Discovery

  • Identify client objectives
  • Conduct audit and analysis
  • Define opportunity attributes

2. Strategy

  • Develop framework and roll out plan
  • Identify targets and tactics
  • Conduct category analysis

3. Execution

  • Solicit and structure agreement
  • Supervise product retail development
  • Support marketing initiatives

4. Management

  • Manage project deliverables
  • Oversee contract compliance
  • Report results and/or royalties