Services & Process

What We Do:


Comprehensive licensing management services that leverage and grow brand equity.

  • Strategy
    • Brand equity analysis
    • Licensing negotiations
    • Category development
    • Securing licensees
  • Product approvals
  • Retailer relationships
  • Royalty collection and tracking
  • Licensee and retailer communications


Business Development

We identify, negotiate, and execute business development initiatives for long-term value.

  • Assessment of licensable assets and business opportunities
  • Proactive and solicitation of business partners
  • Digital and interactive business development
  • Negotiation of business terms through contract stage
  • Project-based work or ongoing business development management of licensing business



Together with our strategic partners, we offer promotional products, programs, and services that are seamlessly executed from conception to delivery.

  • Brand awareness programs
  • Employee incentive and motivation
  • Customer acquisition and retention
  • Event marketing
  • New product introductions
  • Design services



How We Do It:





1. Discovery

  • Identify client objectives
  • Conduct audit and analysis
  • Define opportunity attributes

2. Strategy

  • Develop framework and roll out plan
  • Identify targets and tactics
  • Conduct category analysis

3. Execution

  • Solicit and structure agreement
  • Supervise product retail development
  • Support marketing initiatives

4. Management

  • Manage project deliverables
  • Oversee contract compliance
  • Report results and/or royalties