Our Mission
DBG's mission is to help you leverage the power of your brands by delivering innovative, enduring and highly-profitable brand extension and promotional programs. Our clients get much more than brand licensing services. We create multi-dimensional programs that drive value in four key areas: purpose, profit, protection and promotion.

Based in San Francisco, California, Dimensional Branding Group (DBG) focuses on brand licensing, promotions and premium incentives with a unique emphasis on strategic marketing and consumer research. We specialize in developing evergreen toys and iconic brand trademarks into entertainment placement and new extension markets.

Our Philosophy
Dimensional Branding Group (DBG) works with a select family of brands and clients which enables us to provide service levels that go beyond those of traditional licensing agencies. Our licensing clients value our ability to create marketing partnerships, not just licenses. These partnerships synthesize ideas, people and brands to create lasting value. While each new licensing opportunity has dimensions that are unique, our objective is always the same: enhance revenue while strengthening and protecting brand value.

Our Leadership
Larry Seidman, CEO, brings 25 years of experience in retail, promotional marketing and premiums. He has assisted major corporations, which include Halo Industries and Hyatt Hotels and Resorts, with senior level marketing and brand management expertise in all areas of sales and marketing, operations, administration, technology, and innovative business development.

John Leonhardt, President, has 15+ years of senior level experience in licensing related industries. His diverse background includes investment banking with First Boston, developing children’s entertainment with MCA/Universal and licensing with Sega of America and Microprose, working with such licensors as the NFL, Disney, Formula One and Paramount Pictures.

Marsha Armitage-Bristow, EVP Licensing, has 25 years of senior level experience in retail merchandising, brand licensing, advertising and marketing with companies that include The Museum of Modern Art in New York, Lucasfilm, and Macy's. She brings to DBG a broad range of expertise in creative brand development and implementation.

Our Partners
DBG joins forces with four strategic partners to better serve our clients needs. Through these partners we are able to provide comprehensive promotion, design and research services that are fully integrated into your marketing or licensing program.


FOG Studios is North America's leading licensing agency for digital properties, working with the World's hottest companies, rights and agencies. FOG packages developers and intellectual properties to create cutting edge interactive entertainment products on all platforms from consoles to wireless worldwide. They have served over 400 intellectual property holders and developers since 1979 and placed over 4300 products with hundreds of publishing partners. Past products and clients of FOG have sold in excess of 100 Million dollars a year for most of the last 25 years.


Founded in 2003, Sayles & Winnikoff delivers superior public relations and strategic communications for media, entertainment, technology and consumer products companies, arts organizations, non-profits and advocacy groups. With brand positioning central to its approach, the firm generates press relations and corporate communications that are disciplined, articulate a vision, stay on message and reflect its clients’ profile, vision and business objectives.


Foothill was formed in September of 2000 to specialize in the co-development and distribution of family and children's entertainment programming. They also act as Executive Producers of projects in all media, raising finance via co-production, distribution advances and pre-sales in the major territories. Their corporation is based in Santa Barbara, California.


Imagine Promotional Group is a promotional products company with over 20 years of combined marketing and promotional product experience. IPG provides promotional products that not only grab people’s attention, but extend a customer’s brand by keeping it in front of the end user. Our primary goal is to learn your business culture and become a member of your extended marketing team. This helps us provide the most relevant and effective promotional products for your branding strategy.


I Design Group is a design company specialized in working with large and small companies who value the services of a highly polished design team. We come in on the conceptual phase working with you and your team to develop direction, then taking that idea and running with it. With over 20 years experience in the design field, we have worked with many clients on websites, presentations, brochures, posters, postcards, email campaigns, trade show collateral and much more. We make you look not just good, but great.