Our Story

Bay Tek Entertainment, founded in 1977, is a family-owned company based in Pulaski, Wisconsin, specializing in ticket redemption games, virtual reality, and prize redemption solutions. From day one, Bay Tek has been driven by a simple idea: passion in, fun out. Every game the company builds is designed to deliver fun for players and profit for operators—and a shared drive to lead the industry is what keeps Bay Tek pushing forward.

Bay Tek's games are skill-based by design: easy to play, hard to master. That's the sweet spot that keeps players coming back and keeps operators earning. From ticket redemption favorites like ICEE Slush Rush to prize redemption systems like Prize Hub and cutting-edge VR attractions, Bay Tek creates experiences that engage players and drive real returns.

Bay Tek also believes great entertainment is a two-way street. Through Dimensional Branding Group, Bay Tek licenses beloved properties in—bringing iconic brands like ICEE onto the arcade floor—while making its own legacy titles available to license out to partners who want proven, player-tested hits in their lineup. It's a model built on collaboration: the right brands, the right games, and a relentless commitment to fun that operators and players can count on.