BEHIND THE BRAND

Big Buck Hunter® is the world's favorite hunting game. Since the series kicked off in 2000, it has become one of the best-selling arcade franchises of all time, with more than 50,000 units sold and a home in bars, restaurants, family entertainment centers, and living rooms around the globe.

The premise is simple: an easy-to-play, hard-to-master game of hand-eye coordination best enjoyed with a few friends over a few drinks. It is playful, backwoods, and rustic, and it keeps things strictly in the name of good-natured fun. That welcoming, all-are-invited spirit is exactly why Big Buck Hunter has grown one of the most diverse and loyal fanbases in gaming.

And these fans are serious. The brand's competitive community comes out in full force every year for the Big Buck World Championship, an international tournament that draws top players from the U.S., Canada, and Australia to compete for more than $125,000 in prizes.

But think Big Buck Hunter is just a hunting game? Think again. Over 20 years, the brand has become a genuine cultural icon, extending well beyond the arcade to home consoles, mobile apps, plug-and-play games, pinball machines, slot machines, and yes, even beer cans and race cars. Now, with Dimensional Branding Group's expertise in brand strategy and arcade licensing, Play Mechanix is taking the Big Buck Hunter experience even further, bringing the fun to fans well beyond the arcade floor.

The World's Favorite for a Reason.