The Coolest Game on the Floor: Dippin' Dots and Bay Tek Entertainment Score a Sweet Partnership

Dimensional Branding Group (DBG) is thrilled to announce the expansion of a partnership facilitated by DBG and Design Plus Licensing between J&J Snack Foods Corp., owner of the iconic Dippin’ Dots brand, and Bay Tek Entertainment, Inc., a leader in arcade game manufacturing. Together, the two brands have created Dippin’ Dots Drop, an original arcade experience that brings the famous ice cream brand to life on the arcade floor.

Dippin’ Dots Drop is a fast-paced, multi-station redemption game where up to three players race the clock to catch colorful dots in rotating ice cream bowls. Easy to learn and endlessly re-playable, it captures everything fans love about the brand and brings it to life in a whole new way.

“The partnership represents a major milestone for Design Plus and the Food and Beverage Licensing Industry. This is exactly where our fans are already engaging with our iconic brands,” said Carol Janet, CEO of Design Plus and exclusive licensing agent for Dippin’ Dots and ICEE.

"We're excited to continue our partnership with ICEE & Dippin Dots and we look forward to finding new ways to leverage this into additional game ideas and concepts.  The power of ICEE and Dippin’ Dots at Family Entertainment Centers is undeniable!" said Jon Mathews, Marketing Director at Bay Tek Entertainment.

Bay Tek Entertainment brings the same passion for quality and playability to this partnership, most recently demonstrated by their top-performing 2-player hit ICEE Slush Rush, launched last year around the ICEE brand, also owned by J&J Snack Foods Corp. At Amusement Expo International, Bay Tek will also be debuting a new 1-player version of ICEE Slush Rush, further expanding the ICEE arcade lineup.