Dimensional Branding Group (DBG) is excited to announce that Sad Nuggie, everyone’s favorite anxious chicken nugget, has found a new home at 707Street, the online destination for fandom bags and accessories. Brokered by DBG, the partnership kicks off with an officially licensed backpack featuring Grim Reaper Nuggie, one of the most beloved (and spookiest) designs in the Sad Nuggie lineup.
“This is one of the most anticipated licensed releases with Sad Nuggie. Fans have been asking for more ways to rep their favorite Nuggie and we’re so excited to finally see it come to life,” said Claire Westlund, Licensing Manager at DBG.
Sad Nuggie got its start in 2022, when creators Ryan Thompson and Rowan Carter introduced the gloomy chicken nugget online. Nuggie’s deadpan humor and honest conversations about mental health quickly resonated with fans online. Today, the brand has grown into a global community of more than 3 million followers across social media, with millions in plush sales and hundreds of Nuggie variations for fans to collect. Proof that a little sadness (and some dark humor) can go a long way.
For the past decade, 707Street has built an ecommerce home for fandom collectors, from Disney and Pokémon to horror. Known for its exclusive designs and eye for detail, 707Street brought that same care to the Grim Reaper Nuggie backpack. The result is a bag that captures Nuggie’s signature tear filled eyes down to the last detail, and one that’s built to last well beyond spooky season.
"At 707 Street, we’re always looking for creative ways to bring our community something truly special. Partnering with Sad Nuggie to bring the Reaper Mini Backpack to life has been an exciting opportunity to combine Sad Nuggie’s unique personality with our passion for collectible accessories. With only 500 pieces available, we wanted to create something that feels fun, unexpected, and truly exclusive. We’re incredibly excited to share this release with fans and collectors alike,” says Kyle Pearce, Licensing & Product Development Manager at 707 Street.
The Grim Reaper Nuggie backpack is now available at 707Street.com.
